5 years time - Noah and the Whale
The most striking thing about this music video is the quality that has been created by the type of camera they have used - and the skillful way in which they have used it. They have used a 'Super 8' camera, which has generated the vintage/rustic edge that is iconic to the video. The quality of shots are not as good as you see in the generic music video's of the 21st century, which makes the video stand out and appear independent - contrasting with chart music. The style in which they have filmed it suggests they have used a handheld based camera, as the shots appear shakey and unsteady. This makes the music video look old and dated - thus portraying an indie/vintage feel to the video.
The camera shots go along eith the song - increasing and decreasing in speed as the song changes in speed and dynamics. There are no continual shots used as this would give the video a much different feel and message. They have used a montage of short camera shots to tell the story behind the song.
It appears to be quite ammeateur-like due to the simplicity of shots, to perhaps suggest a more homemade theme. This is also highlighted through the use of transitions. They have used swipe cuts, and split screens which are an old fashioned style of editing - which ties in with the message of the song.
They have chosen to tell a story in this music video, of a relationship between boy and girl. Some people prefer music video's to tell a story as it captures their attention, and they are more intregued to watch it. The video starts with the introduction of each band member, which immediately creates a friendly tone - and conveys positive feelings towards to viewer. It foreshadows the meaning of the song, suggesting that it will be a happy and positive song. This is good as it directly informs the viewers the genre of the music, thus allowing them to create a decision to if they wish to continue listening. They end the video with text reading "The End" which is iconically recognised as being the closure of a story that has reached its end.
In terms of costume, setting and props - Noah and the Whale capture an indie/vintage persona. This shows that the target audience for their genre of music, will most likely be those of similar sense in fashion and interests. In parts of the video, they are filmed sharing happy times with eachother in a sunny outdoors location. This relates entirely to the lyrical content of the song, by shadowing the words they are singing, which actions.
Noah and the Whale do not choose to be extravegant or over enthusiastic in their dancing/actions. This allows the listeners attention to soley be on the music rather than an over-the-top music video, with too much going on. This conveys the band as being very down to earth and relatable which generally makes the video more enjoyable to watch. However they do include an iconic array of dance moves which are humerous to watch.
Paradise - Coldplay
In the first few camera shot that we as an audience are introduced to - a particular shot displays that it is "A Mat Whitecross Film". This immediately suggests that the music video with have a story telling format. This is followed up by the journey of an Elephant, which escapes a London Zoo in the aim to reach his paradise. We are shown clips of a sunset in Cape Town - South Africa, which are typical scenes of a 'Paradise'. This conveys the initial message of the song, and shows the audience the end result of the Elephants jouney - thus making them want to watch it and find out.
Throughout the majority of the video, the camera is unsteady, which informs the audience that they are looking in on another person's jouney - which they would not usually be able to look in on. The video/song is made immediately iconic by the use of an Elephant suit, worn by the band members. This aspect allows global recognition, and a recognisable icon that people will be able to relate with the band or song.
The song takes us on a journey, as the progressive, story telling camera footage allows the viewers to go on the same journey as the elephant. The use of a camera being attatched to the bottom of the plane, makes us as viewers feel like we are there with him, and are making our own personal journey as we follow his.
Almost every camera shot including Chris Martin dressed in an Elephant suit, show him on his own, with enourmous desolate surroundings around him. This focuses all attention on his character, and enforces the hilarity of the video.
Establishing shots introduce the audience to the new surroundings and show the progression of the journey that they are being taken on. The colours are intensified in these shots, which create an unnatural, saturated image of paradise - mirroring many peoples perception of a place of paradise. As we near the end of the video, the lighting becomes more intense. This is conveying the positivity of the ending, and portrays a message of metaforically finding happiness at the end of a tunnel.
Culture plays a huge part in this video. London is portrayed as urbanised and lonley, whereas South Africa is bright and colourful - highlighting the transition of cultural difference between London and Africa.
They include live performance footage at the end, which many bands choose to include in their music video. This could be to make the video more realistic and current, showing their success as we see huge crowds of screaming fans. Coldplay are all dressed in Elephant costumes, which is humerous and leaves a lasting impression on the viewers as it is not an everyday occurance.
Ayla - The Maccabee's
The video as a whole displays a strong representation of surrounding. This gives the video an artistic edge, and conveys the style of the song as being quite laid back and mellow. This particular song is from the album named “Given to the wild” which explains the vast use of the countryside and the contrast of natural and warm vibrant colours. The use of footage and editing are very simplistic and are made more aesthetically pleasing through the use of colour change. We are shown the colour of the sky changing colours vibratly, which creates a more energetic feel to the start of the music video.
Longer, continual shots are used in this music video as the song is slow in pace, and has a calm feel to it. The shots therefore mirror the feel of the song, and create meaning which can be easily followed by the viewer. The target audience of this genre of music and music video would enjoy chilled out music, with an independance to it.
Compared to some of the other music video's, this one tends not to tell a complex story, but chooses to take us on a journey of a young man cycling through beautiful surroundings. This is aesthtically pleasing to watch, as it is more attractive to the eye.
The intensity of colour increased as the song progresses, until we reach the end where the effect is similar to Pop art. The surroundings are therefore less easy to recognise compared to the high quality shots at the beginning.
The simplicity of the video allows the audience to interpret the message in their own way, which may appeal to people to tend to dislike idealising things into certain boxes and stereotypes.
Norgaard - The Vaccines
At the beginning, a slow motion effect is displayed within the camera shots. This creates quite a sensual and intense feel, relating with the song's theme of teen romance. We are introduced to the girl character who the focus is mainly on throughout the video. We know this because many shots are centered on her, displaying parts of her body and full length shots. The cast and band are young adults which is the same as their target audience - this helps them to attract the right people, as it is easily relateable for that age group.
They cast a pretty, blonde model who will be easily relateable to many young girls, they may look up to her/want to be her. Boys will also want to watch it because of this reason, which suggests that the Vaccines music is enjoyed by both male and female. It is also a fun/upbeat song, which connectivly uses footage of the band and the girl carrying out enjoyable activities such as riding a bike and bowling. This portrays teen life, and is made simplistic by the white backdrop.
The white backdrop allows all the attention to focus on what is happening in the frame. We are forced to watch what is going on, rather than being distracted by things in the background. It mirrors a photoshoot setting, which makes the music appear to be current and fashionable - helping to attract their youthful target audience.
The audience are shown the seperate band members in their roles, for example we are knowledgable on who is the lead singer, as we see him miming to the lyrics. By doing this, we as viewers have a better understanding of the band - thus making it easier to follow.
Camera movement such as panning and spin effects make the video energetic, and convey these feelings in order to make the audience feel uplifted by the song. It makes it more enjoyable to watch and relates to the pace of the song.
Ed Sheeran - Small Bump
The beginning of the video very much sets the scene by showing us a clock, medical bins and a hospital bed - showing us that the obvious setting will be in a hospital. The lighting is very dismal and grey, suggesting to us that the song and story line will be sad and heartfelt.
The camera starts by slowly moving down a corridor towards Ed singing. We as an audience feel like we're creeping up on him, in a very private yet public place - a hospital waiting room. We are made to feel like we are looking in on/intruding on somebodys life.
The setting of a hospital relates to the song, as he is singing about an unborn child. Hospitals are emotional, and sometimes heartbreaking places to be which strongly supports the message.
A slow, continuous camera shot is used to focus our attention on Ed singing. The camera then slowly tracks around his head, which show us his facial expression. We can see the emotion written over his face, and allow ourselves to get lost in the song - like he is his thoughts. He looks very lonely and isolated within the frame, which once again focuses our attention onto him and allows us to follow the emotional message behind the song.
Everyday people occasionally flash up and then fade away again to show time passing by. This highlights the slow camera movements, and the deep meaning being portrayed. He is sitting in the same place throughout the whole of the video which is different to many music videos that are made these days. This simplistic style allows us to listen intently to the song and really see the story that he is trying to convey.
The camera zooms in and out of the waiting room via the corridor, making it seem as though we are entering the hospital and seeing patients go about their day. This temporarily takes away the focus on Ed, although he remains to have presence within the footage. We as an audience can then follow the steps of other patients in the hospital through the lyrics of the song, and interpret it in our own personal ways. It takes away his identity, and blends him into the surroundings - making him seem like one of us. This makes it easy to relate to, and people will therefore want to continue to watch the music video.
Ed Sheeran has a typically young fanbase, but the music video and meaning behind the song makes it relatable to all ages, especially women who may have had a child, or expecting fathers. This increases his chance of sale as well as increasing the diversity of people listening to his music.
The most striking thing about this music video is the quality that has been created by the type of camera they have used - and the skillful way in which they have used it. They have used a 'Super 8' camera, which has generated the vintage/rustic edge that is iconic to the video. The quality of shots are not as good as you see in the generic music video's of the 21st century, which makes the video stand out and appear independent - contrasting with chart music. The style in which they have filmed it suggests they have used a handheld based camera, as the shots appear shakey and unsteady. This makes the music video look old and dated - thus portraying an indie/vintage feel to the video.
The camera shots go along eith the song - increasing and decreasing in speed as the song changes in speed and dynamics. There are no continual shots used as this would give the video a much different feel and message. They have used a montage of short camera shots to tell the story behind the song.
It appears to be quite ammeateur-like due to the simplicity of shots, to perhaps suggest a more homemade theme. This is also highlighted through the use of transitions. They have used swipe cuts, and split screens which are an old fashioned style of editing - which ties in with the message of the song.
They have chosen to tell a story in this music video, of a relationship between boy and girl. Some people prefer music video's to tell a story as it captures their attention, and they are more intregued to watch it. The video starts with the introduction of each band member, which immediately creates a friendly tone - and conveys positive feelings towards to viewer. It foreshadows the meaning of the song, suggesting that it will be a happy and positive song. This is good as it directly informs the viewers the genre of the music, thus allowing them to create a decision to if they wish to continue listening. They end the video with text reading "The End" which is iconically recognised as being the closure of a story that has reached its end.
In terms of costume, setting and props - Noah and the Whale capture an indie/vintage persona. This shows that the target audience for their genre of music, will most likely be those of similar sense in fashion and interests. In parts of the video, they are filmed sharing happy times with eachother in a sunny outdoors location. This relates entirely to the lyrical content of the song, by shadowing the words they are singing, which actions.
Noah and the Whale do not choose to be extravegant or over enthusiastic in their dancing/actions. This allows the listeners attention to soley be on the music rather than an over-the-top music video, with too much going on. This conveys the band as being very down to earth and relatable which generally makes the video more enjoyable to watch. However they do include an iconic array of dance moves which are humerous to watch.
Paradise - Coldplay
In the first few camera shot that we as an audience are introduced to - a particular shot displays that it is "A Mat Whitecross Film". This immediately suggests that the music video with have a story telling format. This is followed up by the journey of an Elephant, which escapes a London Zoo in the aim to reach his paradise. We are shown clips of a sunset in Cape Town - South Africa, which are typical scenes of a 'Paradise'. This conveys the initial message of the song, and shows the audience the end result of the Elephants jouney - thus making them want to watch it and find out.
Throughout the majority of the video, the camera is unsteady, which informs the audience that they are looking in on another person's jouney - which they would not usually be able to look in on. The video/song is made immediately iconic by the use of an Elephant suit, worn by the band members. This aspect allows global recognition, and a recognisable icon that people will be able to relate with the band or song.
The song takes us on a journey, as the progressive, story telling camera footage allows the viewers to go on the same journey as the elephant. The use of a camera being attatched to the bottom of the plane, makes us as viewers feel like we are there with him, and are making our own personal journey as we follow his.
Almost every camera shot including Chris Martin dressed in an Elephant suit, show him on his own, with enourmous desolate surroundings around him. This focuses all attention on his character, and enforces the hilarity of the video.
Establishing shots introduce the audience to the new surroundings and show the progression of the journey that they are being taken on. The colours are intensified in these shots, which create an unnatural, saturated image of paradise - mirroring many peoples perception of a place of paradise. As we near the end of the video, the lighting becomes more intense. This is conveying the positivity of the ending, and portrays a message of metaforically finding happiness at the end of a tunnel.
Culture plays a huge part in this video. London is portrayed as urbanised and lonley, whereas South Africa is bright and colourful - highlighting the transition of cultural difference between London and Africa.
They include live performance footage at the end, which many bands choose to include in their music video. This could be to make the video more realistic and current, showing their success as we see huge crowds of screaming fans. Coldplay are all dressed in Elephant costumes, which is humerous and leaves a lasting impression on the viewers as it is not an everyday occurance.
Ayla - The Maccabee's
The video as a whole displays a strong representation of surrounding. This gives the video an artistic edge, and conveys the style of the song as being quite laid back and mellow. This particular song is from the album named “Given to the wild” which explains the vast use of the countryside and the contrast of natural and warm vibrant colours. The use of footage and editing are very simplistic and are made more aesthetically pleasing through the use of colour change. We are shown the colour of the sky changing colours vibratly, which creates a more energetic feel to the start of the music video.
Longer, continual shots are used in this music video as the song is slow in pace, and has a calm feel to it. The shots therefore mirror the feel of the song, and create meaning which can be easily followed by the viewer. The target audience of this genre of music and music video would enjoy chilled out music, with an independance to it.
Compared to some of the other music video's, this one tends not to tell a complex story, but chooses to take us on a journey of a young man cycling through beautiful surroundings. This is aesthtically pleasing to watch, as it is more attractive to the eye.
The intensity of colour increased as the song progresses, until we reach the end where the effect is similar to Pop art. The surroundings are therefore less easy to recognise compared to the high quality shots at the beginning.
The simplicity of the video allows the audience to interpret the message in their own way, which may appeal to people to tend to dislike idealising things into certain boxes and stereotypes.
Norgaard - The Vaccines
At the beginning, a slow motion effect is displayed within the camera shots. This creates quite a sensual and intense feel, relating with the song's theme of teen romance. We are introduced to the girl character who the focus is mainly on throughout the video. We know this because many shots are centered on her, displaying parts of her body and full length shots. The cast and band are young adults which is the same as their target audience - this helps them to attract the right people, as it is easily relateable for that age group.
They cast a pretty, blonde model who will be easily relateable to many young girls, they may look up to her/want to be her. Boys will also want to watch it because of this reason, which suggests that the Vaccines music is enjoyed by both male and female. It is also a fun/upbeat song, which connectivly uses footage of the band and the girl carrying out enjoyable activities such as riding a bike and bowling. This portrays teen life, and is made simplistic by the white backdrop.
The white backdrop allows all the attention to focus on what is happening in the frame. We are forced to watch what is going on, rather than being distracted by things in the background. It mirrors a photoshoot setting, which makes the music appear to be current and fashionable - helping to attract their youthful target audience.
The audience are shown the seperate band members in their roles, for example we are knowledgable on who is the lead singer, as we see him miming to the lyrics. By doing this, we as viewers have a better understanding of the band - thus making it easier to follow.
Camera movement such as panning and spin effects make the video energetic, and convey these feelings in order to make the audience feel uplifted by the song. It makes it more enjoyable to watch and relates to the pace of the song.
The beginning of the video very much sets the scene by showing us a clock, medical bins and a hospital bed - showing us that the obvious setting will be in a hospital. The lighting is very dismal and grey, suggesting to us that the song and story line will be sad and heartfelt.
The camera starts by slowly moving down a corridor towards Ed singing. We as an audience feel like we're creeping up on him, in a very private yet public place - a hospital waiting room. We are made to feel like we are looking in on/intruding on somebodys life.
The setting of a hospital relates to the song, as he is singing about an unborn child. Hospitals are emotional, and sometimes heartbreaking places to be which strongly supports the message.
A slow, continuous camera shot is used to focus our attention on Ed singing. The camera then slowly tracks around his head, which show us his facial expression. We can see the emotion written over his face, and allow ourselves to get lost in the song - like he is his thoughts. He looks very lonely and isolated within the frame, which once again focuses our attention onto him and allows us to follow the emotional message behind the song.
Everyday people occasionally flash up and then fade away again to show time passing by. This highlights the slow camera movements, and the deep meaning being portrayed. He is sitting in the same place throughout the whole of the video which is different to many music videos that are made these days. This simplistic style allows us to listen intently to the song and really see the story that he is trying to convey.
The camera zooms in and out of the waiting room via the corridor, making it seem as though we are entering the hospital and seeing patients go about their day. This temporarily takes away the focus on Ed, although he remains to have presence within the footage. We as an audience can then follow the steps of other patients in the hospital through the lyrics of the song, and interpret it in our own personal ways. It takes away his identity, and blends him into the surroundings - making him seem like one of us. This makes it easy to relate to, and people will therefore want to continue to watch the music video.
Ed Sheeran has a typically young fanbase, but the music video and meaning behind the song makes it relatable to all ages, especially women who may have had a child, or expecting fathers. This increases his chance of sale as well as increasing the diversity of people listening to his music.
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